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Why the Interest Graph Is a Marketer's Best Friend

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Wednesday, June 20, 2012
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Why the Interest Graph Is a Marketer's Best Friend
Tuesday, June 19, 2012 12:07 PMNadim Hossain
Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? For example, we know that Facebook "likes" don't equal sales. So what's the alternative? Enter the interest...

Male-Dominated 'Foreign Policy' Twitterati List Sparks Controversy
Tuesday, June 19, 2012 7:52 AMBrian Anthony Hernandez
Foreign Policy magazine this week released a list of 100 Twitter users to follow to keep your finger on the pulse of foreign policy topics. Readers quickly noticed that only 15 women earned spots on the list, and now people are rallying via a...

Cannes Lions: Ideas, People and Companies With Big Buzz
Tuesday, June 19, 2012 7:05 AMStephanie Buck
The Cannes Lions International Festival of Creativity is the world's largest conference and awards ceremony dedicated to communications and media. Located in Cannes, France, the festival hosts panels and events that focus on important industry...

Top 5 Myths About Big Data
Tuesday, June 19, 2012 6:06 AMBrian Gentile
. With the amount of hype around Big Data it's easy to forget that we're just in the first inning. More than three exabytes of new data are created each day, and market research firm IDC estimates that 1,200 exabytes of data will be generated...

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