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Why Did Paul Allen Bet $3.5 Million on SportStream?

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Friday, June 15, 2012
Startup Weekend Founder Marc Nager Answers Your Questions [LIVE CHAT]
Facebook's Open Graph Presents Challenge to Marketers
Google Ventures Helps Its Startups With Design, Branding

Why Did Paul Allen Bet $3.5 Million on SportStream?
12:38:15 AMSam Laird
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Quick Pitch: A personalized second screen...

55+ Events in Social Media and Business
Thursday, June 14, 2012 5:15 PMLauren Hockenson
Are you ready to gear up for the year's biggest events in your industry? Keep your eyes on the curated listing of more than 55 events on Mashable's new Events Board. There are plenty of business conferences and exhibitions in a wide range of...

Startup Weekend Founder Marc Nager Answers Your Questions [LIVE CHAT]
Thursday, June 14, 2012 4:50 PMScott Gerber
Marc Nager (pronounced "Naw-ger") is the CEO of Startup Weekend. With a degree in international business from Chapman University in Southern California, Marc left his MBA program after the first semester to pursue new direction. Itching to learn...

Google Ventures Helps Its Startups With Design, Branding
Thursday, June 14, 2012 4:41 PMLauren Drell
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to...

Coke Ad Made of Security Cam Footage Goes Viral; Is It Real?
Thursday, June 14, 2012 4:13 PMTodd Wasserman
Footage from security cameras is unlikely fodder for a feel-good campaign, which is why this ad for Coca-Cola seems to be catching on. Loaded to YouTube on June 11, Coke's celebration of the altruistic, brave and foolish behavior has passed 1...

Facebook's Open Graph Presents Challenge to Marketers
Thursday, June 14, 2012 4:01 PMTodd Wasserman
Last year, Facebook launched a new initiative built around, of all things, verbs. The company's Open Graph sought to do something interesting with the way we communicate with each other: Any action expressed on Facebook could become a branding...

Time Inc. Now Selling Subscriptions Through the App Store
Thursday, June 14, 2012 3:20 PMLauren Indvik
U.S. iPad owners can now subscribe to the iPad editions of all 20 of Time Inc.'s magazines through Apple's Newsstand, including InStyle, People, Sports Illustrated and Time, the company announced Thursday. Time Inc. has been selling magazines on...

Kinect-Enabled Ads Let You Interact by Waving Your Hands
Thursday, June 14, 2012 2:02 PMTodd Wasserman
Microsoft is rolling out a new ad platform for Xbox Live this fall that will let viewers interact by waving their hands or shouting at their TVs. NUads, which Microsoft had teased at last year's Cannes International Advertising Festival, will go...

10 Social Media Tips From a Top Media Agency
Thursday, June 14, 2012 2:01 PMChristine Erickson
Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media. OMD, one of the top media agencies in the world, works with clients of various size and...

5 Ways Virtual Goods Change Spending Habits
Thursday, June 14, 2012 1:10 PMKolja Reiss
In the last 20 years, we have transformed from a society accustomed to purchasing goods at brick-and-mortar stores with cash and checks to consumers accustomed to making online purchases. The next wave of commerce -- mobile commerce -- is now...

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