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Wednesday, June 20, 2012
Analyst: Opening Facebook to Kids Would Help Mobile Ad Revenue
Facebook Mobile Ads Earn 2.5 Times More Than Desktop Ads, Studies Find
Why Sephora Is Betting Big on Digital Shopping

Lettrs Brings Snail Mail Back to The Future
Tuesday, June 19, 2012 7:02 PMCalin Van Paris
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: lettrs Quick Pitch: lettrs provides...

The Connection Between Education, Money and Happiness
Tuesday, June 19, 2012 5:39 PMThomas Katsouleas
Recently entrepreneur and educator Vivek Wadhwa took on PayPal founder Peter Thiel's premise that students would be better off starting businesses without finishing or even starting college. By framing the argument in terms of cost of education...

Social Shopping Site Fab.com Launches UK Platform, Acquires Llustre
Tuesday, June 19, 2012 4:57 PMJoann Pan
Ecommerce website Fab.com is celebrating its first anniversary by launching Fab UK on Tuesday. As a part of its British expansion, Fab is acquiring what was a UK competitor, online home goods hub Llustre.com. Launched in April 2012, Llustre.com...

Analyst: Opening Facebook to Kids Would Help Mobile Ad Revenue
Tuesday, June 19, 2012 2:31 PMSam Laird
Facebook is reportedly looking to open a membership option for kids younger than 13, and one analyst says doing so could help the social network in a place it's drawn criticism since its dud of an IPO -- mobile strategy. Simon Mansell is CEO of...

Facebook to Launch App Subscriptions in July
Tuesday, June 19, 2012 1:13 PMTodd Wasserman
Facebook on Tuesday announced it will soon offer app developers the ability to charge for subscriptions, opening up another revenue stream for the newly public company. The move, announced on Facebook's Developer Blog, will let makers of apps --...

Why the Interest Graph Is a Marketer's Best Friend
Tuesday, June 19, 2012 12:07 PMNadim Hossain
Since the dawn of companies like Twitter, one question has baffled marketers: How do we demonstrate ROI in our social media strategy? For example, we know that Facebook "likes" don't equal sales. So what's the alternative? Enter the interest...

Facebook Mobile Ads Earn 2.5 Times More Than Desktop Ads, Studies Find
Tuesday, June 19, 2012 11:07 AMLauren Indvik
Facebook's mobile ads are performing significantly better than its desktop ads, according to multiple studies released Tuesday. That's great news for the social network and its investors, who have worried about the company's revenue prospects as...

Why Sephora Is Betting Big on Digital Shopping
Tuesday, June 19, 2012 9:22 AMBrian Solis
It's no longer enough to be a social brand. In order to survive in today's business world, organizations must transform themselves into social businesses. One of the emergent trends we're tracking is the move from social to experiential, where...

Hire the Digital Talent You Need at Mashable's Online Career Expo
Tuesday, June 19, 2012 8:46 AMBrian Dresher
The hunt for digital talent is on. And while that includes social media talent, it extends far beyond to nearly all aspects of marketing, PR, business and technology. Indeed, as a recent industry forecast report concluded, a key driver of how a...

Nook Simple Touch Sales Damage Barnes & Noble's Fourth Quarter
Tuesday, June 19, 2012 8:09 AMLauren Indvik
Barnes & Noble posted fiscal fourth-quarter results Tuesday morning. Losses amounted to $57.7 million -- narrower than they were a year ago, but wider than what analysts were expecting. The company's Nook division took a surprising hit. The...

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