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Is Augmented Reality Right for Your Brand?

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Tuesday, June 12, 2012
Intel Set-Top Box Uses Face Recognition to Target Ads to You [VIDEO]
4 Brands That Know How to Tell a Story
Your Social Influence and Why Marketers Care About It

Is Augmented Reality Right for Your Brand?
Monday, June 11, 2012 5:17 PMDuke Greenhill
Augment reality is defined as "the live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data." While technically accurate, to a...

Ad Targeting Firm Takes a Shot at 'Mad Men' Finale's Audience [VIDEO]
Monday, June 11, 2012 11:23 AMTodd Wasserman
A digital ad targeting firm called Turn used Sunday night's season five finale of 60's-themed Mad Men to tout its cutting-edge technology. Or maybe that should be "shooting edge"? The ad, from San Francisco agency gyro, takes place in the same...

9 Ways to Measure Your Brand's Social Media Health
Monday, June 11, 2012 11:03 AMJacqueline Zenn
Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine what metrics actually matter for your campaign or brand and why. Here...

Why 'The New Yorker' Is Now Embracing the Web
Monday, June 11, 2012 12:40 AMLauren Indvik
Parent company Conde Nast may still think the web is not that important, but The New Yorker does. The 87-year-old magazine decided to make a "big investment" in its website six to eight months ago, Nicholas Thompson, editor of newyorker.com,...

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