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Developers: Learn Who's Playing Your Games, Increase Retention

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Wednesday, June 06, 2012
Demo Day: The First Day of the Rest of Your Startup
How Change.org Is Revolutionizing Internet Activism
4 Startups Revolutionizing Social Commerce

Developers: Learn Who's Playing Your Games, Increase Retention
Tuesday, June 05, 2012 11:59 PMKate Freeman
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Playnomics Quick Pitch: Playnomics'...

Mobile Advertising: The Ins and Outs of Striking a Deal
Tuesday, June 05, 2012 11:39 PMLauren Drell
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to...

4 Ways to Manage Online Reviews
Tuesday, June 05, 2012 10:37 PMRody Moore
When Carmen Popa opened her acne treatment center, Luminosity Acne Skincare in North Carolina, she quickly realized how valuable online reviews were to attracting new customers. "Clients often mentioned that it was the positive reviews that...

Why the Freemium Model Doesn't Work
Tuesday, June 05, 2012 4:22 PMDmitri Leonov
It's common for people to spend $5 on a vanilla latte but to agonize over paying $5 a month for a web service. That's because a psychological barrier to paying for online services remains, and it's hurting both consumers and businesses. The...

Demo Day: The First Day of the Rest of Your Startup
Tuesday, June 05, 2012 1:59 PMMashable Video
In the last episode of TechStars, we witnessed one team finally realize that good things happen when you accept help and mentorship from others. In this episode, we'll get an inside look as the big day finally arrives for the startup teams: Demo...

Flipboard: Behind Mobile's Most Beautiful Newsreading Magazine
Tuesday, June 05, 2012 1:36 PMLauren Indvik
The Leaders in Design Series is presented by Volvo. When Flipboard launched on the iPad in July 2010, it was heralded as much for its design as for the novel way it aggregated and delivered news shared across multiple online networks. Thus it was...

How Change.org Is Revolutionizing Internet Activism
Tuesday, June 05, 2012 11:36 AMLauren Hockenson
Name: Change.org Big Idea: Change.org is a digital petition site that enables anyone with a cause to start up and run their own digital petition campaign. Why It's Working: The impact of Change.org petitions has been proven all over the world, in...

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