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Thursday, June 21, 2012
Nike Twitter Campaign Banned in UK for Lack of Transparency
5 Tips to Know Before You Buy or Sell a Website
Behind the Launch: Our Startup Hits the Floor at E3

Ask Your DIY, Renovation and Gardening Questions on HomeTalk
Wednesday, June 20, 2012 7:28 PMKate Freeman
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: HomeTalk Quick Pitch: A community...

6 Ways to Gamify Your Facebook Marketing
Wednesday, June 20, 2012 2:59 PMGabe Zichermann
Despite recent issues with its stock, Facebook remains the juggernaut of social media. With the platform on track to reach a billion users, and a new emphasis on revenue, the company is increasingly focused on how to make social work for business...

Behind the Launch: Our Startup Hits the Floor at E3
Wednesday, June 20, 2012 10:27 AMLauren Drell
In Mashable's new video series Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. With just two days til launch, the pressure is on, and everyone's feeling the heat. "You only have one...

Twitter Dominates Day 2 of Cannes Lions [INFOGRAPHIC]
Wednesday, June 20, 2012 10:09 AMStephanie Buck
The world's premier brand communications conference, Cannes Lions International Festival of Creativity, is well underway at its dazzling seaside location in the south of France. Perhaps due to the city's romantic charm, festival attendees have...

Trade Stocks by Theme Rather Than Industry [VIDEO]
Wednesday, June 20, 2012 9:35 AMJesse Draper
Motif Investing just launched its new investment platform where you can "act on your ideas," meaning that you can invest in any wild and crazy idea you have, including, but not limited to: women, water shortage or the Seven Deadly Sins. Former...

Nike Twitter Campaign Banned in UK for Lack of Transparency
Wednesday, June 20, 2012 9:21 AMSam Laird
Should athletes and entertainers be able to tweet endorsements for the brands that sponsor them without clearly labeling those posts as advertisements? The United Kingdom's advertising watchdog says Nike crossed a line this year when two English...

How Sephora Used Facebook to 'Thrill' Its Fan Base
Wednesday, June 20, 2012 8:15 AMLauren Drell
There are a lot of beauty junkies out there, and they've taken to social media networks to fuel their obsession. A list of the most-followed Pinterest accounts is dominated by beauty brands, and some of Instagram's most engaging accounts offer...

Spot Celebs in Flight Safety Video, Win a Trip [EXCLUSIVE]
Wednesday, June 20, 2012 8:00 AMChristine Erickson
Air New Zealand's flight safety videos have featured celebrities in some of the silliest scenarios, but this time the company wants to try a different approach: animation. The new video brings a typical inflight safety pamphlet to life, explained...

Jordan Knight Sings the Old Navy Catalog [VIDEO]
Wednesday, June 20, 2012 7:49 AMTodd Wasserman
It looks like a Saturday Night Live sketch, but this is an actual ad for Old Navy. Then again, who can tell the difference these days? In the ad, New Kid On the Block, Jordan Knight, sings the retailer's summer catalog, with ditties about cargo...

Why Are B2B Social Media Firms So Hot?
Wednesday, June 20, 2012 6:58 AMTodd Wasserman
For a handful of enterprise social media firms, 2012 has been a version of 1999. The Great Cash-Out got under way in May when Oracle paid $300 million for Vitrue, a cloud-based firm that mans social media communications for McDonald's, American...

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