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Apple Keynote: Tim Cook Leads by Getting Out of the Way

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Tuesday, June 12, 2012
Is Augmented Reality Right for Your Brand?
Behind the Launch: Signing on the Dotted Line
Burberry Tweets Personalized Animated GIF Cards to Celebrate 1 Million Followers

Apple Keynote: Tim Cook Leads by Getting Out of the Way
12:55:36 AMChris Taylor
This morning's WWDC keynote at the Moscone Center began with something we haven't seen at an Apple affair for a long time: humor. The lights went down -- and instead of CEO Tim Cook walking somberly out on stage, Apple's intelligent assistant...

Buy Wine Online, Invest in Indie Winemakers
12:10:14 AMJoann Pan
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Naked Wines Quick Pitch: Naked...

Twitter: New Hashtag Pages Are For Events, Not Brands
Monday, June 11, 2012 7:09 PMBrian Anthony Hernandez
Twitter's first TV commercial aired Sunday, touting a web page that curates conversations including the hashtag #NASCAR. The commercial left many brands wondering what Twitter had in store for them with the new hashtag pages. Mashable learned...

Online Advertising Revenue Sets Record High in First Quarter
Monday, June 11, 2012 6:23 PMLauren Indvik
U.S. online advertising brought in $8.4 billion over the first three months of the year, the best first quarter the industry has recorded to date. According to a joint report from the Interactive Advertising Bureau (IAB) and Pricewaterhouse...

Is Augmented Reality Right for Your Brand?
Monday, June 11, 2012 5:17 PMDuke Greenhill
Augment reality is defined as "the live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data." While technically accurate, to a...

Behind the Launch: Signing on the Dotted Line
Monday, June 11, 2012 2:58 PMLauren Drell
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. We've seen the Vungle team build out its business development team, and in today's episode, they head up...

JetBlue to Launch Live Online Game Show
Monday, June 11, 2012 1:27 PMPSFK
JetBlue is launching an online game show that will be streamed five times a day for five days (June 18-22) live from a New York studio. JetBlue Getaways Presents Get Away With It aims to use gamification to engage consumers and promote its...

Burberry Tweets Personalized Animated GIF Cards to Celebrate 1 Million Followers
Monday, June 11, 2012 12:52 PMLauren Indvik
To celebrate the accumulation of more than 1 million Twitter followers, British fashion house Burberry is sending animated thank-you cards personalized with followers' names. Up to 3,000 followers will receive a virtual notecard emblazoned with...

Ad Targeting Firm Takes a Shot at 'Mad Men' Finale's Audience [VIDEO]
Monday, June 11, 2012 11:23 AMTodd Wasserman
A digital ad targeting firm called Turn used Sunday night's season five finale of 60's-themed Mad Men to tout its cutting-edge technology. Or maybe that should be "shooting edge"? The ad, from San Francisco agency gyro, takes place in the same...

9 Ways to Measure Your Brand's Social Media Health
Monday, June 11, 2012 11:03 AMJacqueline Zenn
Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine what metrics actually matter for your campaign or brand and why. Here...

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