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6 Hot Trends Driving Men's Ecommerce

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Wednesday, June 13, 2012
Refrigerator Magnet Lets You Order Evian Water
How Is Your Startup Improving Urban Life? [CONTEST]
TiVo + PayPal = Click-to-Buy TV Ads

6 Hot Trends Driving Men's Ecommerce
Tuesday, June 12, 2012 8:36 PMAndres Izquieta
When it comes to ecommerce categories like grooming and fashion, the women's market has long been the focus of marketers. And who can blame them. Women historically make upwards of 80% of the purchase decisions in the home, they're statistically...

First Look: Huffington Post to Launch Weekly Longform Magazine
Tuesday, June 12, 2012 7:10 PMLauren Indvik
The Huffington Post is exploring beyond its free, ad-supported content model with the launch of a weekly longform tablet magazine Thursday. Huffington magazine will debut exclusively on the iPad with both a free preview issue (pictured right) and...

Why Sweden Was Right to Hand Over Its Twitter Account
Tuesday, June 12, 2012 7:06 PMTodd Wasserman
On the Internet, as the famous New Yorker cartoon put it, no one knows you're a dog. But if you're a nutcase, that's another story. For instance, it became apparent pretty quickly this week that Sonja Abrahamsson is either a little unhinged or...

How 'Uncle Drew' Went from Viral YouTube Hit to NBA Finals Ad [VIDEO]
Tuesday, June 12, 2012 4:50 PMSam Laird
Basketball fans watching the first few games of the NBA Finals this week will probably see a familiar character pop up during commercial breaks. His name is Uncle Drew, and he's an old geezer whose crossover dribbles break ankles, and whose...

Why Fans Share and How Brands Can Capitalize On It
Tuesday, June 12, 2012 4:38 PMMichael Jaindl
At fMC 2012, Facebook's first conference for marketers, Facebook global head of brand design Paul Adams presented one of the most important talks of the entire event. In the session, "What People Share and Why," Adams suggested that people are...

How Is Your Startup Improving Urban Life? [CONTEST]
Tuesday, June 12, 2012 3:34 PMJennifer Diamond
For more than a year, Mashable has brought our readers the Global Innovation Series to highlight the latest innovations in urban mobility. Presented by BMW i, who provide mobility services for the urban environment, this series covers a range of...

Why Networking Is Key to Raising Startup Capital
Tuesday, June 12, 2012 3:09 PMMashable Video
In the last episode of TechStars, we watched as the rest of the TechStars class made the pitch to investors on Demo Day. In this episode, we'll see why nailing the pitch is only half the battle. SEE ALSO: Watch the Full Season of TechStars on...

Why Brands Are Becoming Publishers
Tuesday, June 12, 2012 1:50 PMBrian Solis
According to Deanna Brown, CEO of Federated Media Publishing, "Content, in the right context, is ultimately king." The publishing industry is undergoing a massive disruption, in which storytelling, advertising, and technology are beginning to...

TiVo + PayPal = Click-to-Buy TV Ads
Tuesday, June 12, 2012 12:58 PMTodd Wasserman
Removing a step or two between advertising and purchasing, TiVo on Tuesday announced it has teamed with PayPal so users can easily buy products they see in TV ads. The deal means that advertisers can now add a new dimension to their 30-second TV...

Millennials Rally to Empower Girls in the Developing World
Tuesday, June 12, 2012 12:46 PMLauren Hockenson
Name: She's the First Big Idea: She's the First is an international organization that inspires millennials to host fundraisers for girls seeking education in the developing world. Why It's Working: The company is growing dramatically, from...

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