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How to Use Facebook for Pseudo A/B Testing

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Wednesday, May 16, 2012
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How to Use Facebook for Pseudo A/B Testing
Tuesday, May 15, 2012 1:27 PMBrian Honigman
A/B testing is a crucial way to compare two versions of your creative, website layout, ads, and other digital assets to understand what best resonates with your audience. That said, it can also be unruly and expensive, even when you only use the...

Twitter Teams Up With ESPN for Custom Ad Programs
Tuesday, May 15, 2012 10:56 AMTodd Wasserman
Twitter has launched a deal with ESPN to create custom ad programs around major sporting events. The program to be announced at ESPN's upfront presentation in New York on Tuesday, will begin with a campaign around the upcoming NBA finals. That...

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