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The Game Mechanics of Customer Loyalty

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Mashable
Friday, May 25, 2012
TRENDING STORIES IN BUSINESS & MARKETING
Booming iPad Sales Dominate Mobile PC Market
Your House: The Next Great Digital Network
Bleacher Report's Office Is the Ultimate Sports Mecca [PICS]
ALL STORIES IN BUSINESS & MARKETING

The Game Mechanics of Customer Loyalty
1:14:03 AMGabe Zichermann
Most of the interest in gamification and user engagement for startups centers on customer acquisition. This is partly because of the short time around startup planning, but also the strong need to show and grow traction as quickly as possible....



Pinterest Users: Find Out When Your Items Are on Sale
Thursday, May 24, 2012 11:24 PMLauren Indvik
Want to know when items you pin on Pinterest go on sale? Now you can -- up to a point -- thanks to a new feature launched this week at a site called Lyst. Lyst, a London-based startup, is a little like Pinterest. The site invites you to follow...



In-App Ads: Balancing the Needs of Advertisers and Publishers
Thursday, May 24, 2012 10:38 PMLauren Drell
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to...



Dish Sues Fox to Protect Its Ad-Zapping DVR
Thursday, May 24, 2012 8:33 PMKate Freeman
Dish Network fired back at Fox Broadcasting on Thursday -- by filling a suit of its own to protect its Hopper product that lets users fast-forward through ads. In the initial suit filed by Fox, the network claims Dish's Hopper -- which lets users...



Booming iPad Sales Dominate Mobile PC Market
Thursday, May 24, 2012 5:38 PMJoann Pan
Apple is dominating the mobile PC space with 22.5% of the market share. The company sold more than 17.2 million mobile PCs in the first quarter of 2012 alone, according to a NPD DisplaySearch report. The quarterly report analyzes the global...



3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest
Thursday, May 24, 2012 5:04 PMClickZ
Social media marketing is what most chief marketing officers (CMO) have at the top of their lists for spending increases this year and next. Indeed, social media holds the promise of wild viral effects, socially infused search results, and...



Your House: The Next Great Digital Network
Thursday, May 24, 2012 4:21 PMSarah Kessler
If you want your washing machine to email when your clothes are clean and your basement to tweet when it's flooding, you can pick from a growing handful of startup products to get the job done. Connected boxes Twine and Ninja Blocks, card-like...



5 Tips to Maximize Your Brand's Facebook Reach
Thursday, May 24, 2012 3:56 PMStacey Politi
The Facebook Marketing Series is presented by Webtrends, helping brands acquire, engage, nurture and optimize Facebook fans. Get the Social Media Marketing Playbook, a guide for maximizing returns. Download now. Believe it or not, you can expand...



Startup Stakes: Everything's Riding on the Pitch [VIDEO]
Thursday, May 24, 2012 2:37 PMMashable Video
In the last episode of TechStars, we saw why it is so important to choose the right name for your startup. In this episode, we'll get an inside look at how startups in an accelerator program prepare for the annual Demo Day, a rite of passage at...



70+ Events in Design, Social Media and Advertising
Thursday, May 24, 2012 1:55 PMLauren Hockenson
Do you want to network with some of the thought leaders in your industry? Then set your eyes on the collection of more than 70 events on Mashable's new Events Board. Our events board goes beyond your standard business conferences and exhibitions...



 
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