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The Game Mechanics of Customer Loyalty

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Friday, May 25, 2012
Your House: The Next Great Digital Network
Startup Stakes: Everything's Riding on the Pitch [VIDEO]
Can Funding Entrepreneurs in the Developing World Create 1 Million Jobs?

The Game Mechanics of Customer Loyalty
1:14:03 AMGabe Zichermann
Most of the interest in gamification and user engagement for startups centers on customer acquisition. This is partly because of the short time around startup planning, but also the strong need to show and grow traction as quickly as possible....

Pinterest Users: Find Out When Your Items Are on Sale
Thursday, May 24, 2012 11:24 PMLauren Indvik
Want to know when items you pin on Pinterest go on sale? Now you can -- up to a point -- thanks to a new feature launched this week at a site called Lyst. Lyst, a London-based startup, is a little like Pinterest. The site invites you to follow...

In-App Ads: Balancing the Needs of Advertisers and Publishers
Thursday, May 24, 2012 10:38 PMLauren Drell
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to...

SpaceX Tweets Historic Flight to International Space Station [PICS]
Thursday, May 24, 2012 6:28 PMSamantha Murphy
It's been two days since private spaceflight company SpaceX launched its Dragon capsule on its mission to dock with the International Space Station -- and though the mission isn't complete, the company has already tweeted plenty of dramatic...

New Bill Welcomes High-Tech Entrepreneurs to the U.S.
Thursday, May 24, 2012 4:44 PMAlex Fitzpatrick
After the JOBS Act legalized crowdfunding-based investments in new businesses, the startup community set its sights on a new legislative goal: granting visas to foreigners who are pursuing a high-tech degree or building a business in the United...

Your House: The Next Great Digital Network
Thursday, May 24, 2012 4:21 PMSarah Kessler
If you want your washing machine to email when your clothes are clean and your basement to tweet when it's flooding, you can pick from a growing handful of startup products to get the job done. Connected boxes Twine and Ninja Blocks, card-like...

Startup Stakes: Everything's Riding on the Pitch [VIDEO]
Thursday, May 24, 2012 2:37 PMMashable Video
In the last episode of TechStars, we saw why it is so important to choose the right name for your startup. In this episode, we'll get an inside look at how startups in an accelerator program prepare for the annual Demo Day, a rite of passage at...

Can Funding Entrepreneurs in the Developing World Create 1 Million Jobs?
Thursday, May 24, 2012 12:20 PMLauren Hockenson
Name: The Adventure Project Big Idea: The Adventure Project is an alternative funding organization that supports entrepreneurs in developing countries, with the goal to produce one million jobs within the next ten years. Why It's Working: With a...

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