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The Game Mechanics of Customer Loyalty

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Friday, May 25, 2012

The Game Mechanics of Customer Loyalty
12:14:16 AM
Most of the interest in gamification and user engagement for startups centers on customer acquisition. This is partly because of the short time around startup planning, but also the strong need to show and grow traction as quickly as possible....

Tech Has Transformed How We Find Missing Children
Thursday, May 24, 2012 11:17 PM
A former Manhattan store owner confessed Thursday morning to strangling 6-year-old Etan Patz in 1979 -- the boy whose disappearance sparked the now-famous face on the milk carton. If you can't remember the last time you saw someone's face on a...

Pinterest Users: Find Out When Your Items Are on Sale
Thursday, May 24, 2012 10:24 PM
Want to know when items you pin on Pinterest go on sale? Now you can -- up to a point -- thanks to a new feature launched this week at a site called Lyst. Lyst, a London-based startup, is a little like Pinterest. The site invites you to follow...

Boomshakalaka! Blake Griffin Mashed With NBA Jam Is YouTube Gold
Thursday, May 24, 2012 10:07 PM
Coaching tip: Combine the best basketball video game ever with footage of today's most electrifying dunker to create Internet gold. That's what the online sports media network SB Nation did in the video above, laying NBA Jam visuals and sound...

In-App Ads: Balancing the Needs of Advertisers and Publishers
Thursday, May 24, 2012 9:38 PM
In Mashable's new video series, Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup. New episodes air every Monday and Wednesday, but we're running bonus footage throughout the series to...

Mayor Arrested for Hacking Website that Tried to Recall Him
Thursday, May 24, 2012 9:11 PM
A New Jersey mayor and his son were arrested Thursday by the FBI for allegedly infiltrating and sabotaging a website tied to an effort to recall him. The story gives a new and troubling definition to the term "political hack." The FBI has accused...

Mashable's Exclusive Q&A With Stan Lee: Here's a Teaser [VIDEO]
Thursday, May 24, 2012 8:48 PM
Mashable has interviewed plenty of luminaries in its time, but few can compete with comic book legend Stan Lee -- the creative force behind iconic Marvel characters including Spiderman, Iron Man, the Incredible Hulk and many more. We sat down...

Facebook Camera App: This Is Why Instagram Was Worth $1 Billion
Thursday, May 24, 2012 8:34 PM
Instagram's jaw-dropping $1 billion price tag became a lot more understandable on Thursday with the release of Facebook Camera for iOS. The app -- which was in development before the social network made its offer to buy Instagram about six weeks...

21 Brilliant Reflection Photos From the Mashable Community
Thursday, May 24, 2012 8:17 PM
Reflections are all around us. Outside Mashable HQ here in New York City, we are in the midst of a rainstorm. When you gaze into the puddles near 23rd Street from just the right angle, you can see reflections of the Flatiron Building or the Met...

Campaign Takes On Big Tobacco -- By Supporting It [VIDEO]
Thursday, May 24, 2012 7:47 PM
A political campaign in California aims to increase the price of cigarettes by one dollar and use the proceeds to fund cancer research. They've released this hilarious video on Tuesday to get the word out, and it's already approaching 100,000...

Dish Sues Fox to Protect Its Ad-Zapping DVR
Thursday, May 24, 2012 7:34 PM
Dish Network fired back at Fox Broadcasting on Thursday -- by filling a suit of its own to protect its Hopper product that lets users fast-forward through ads. In the initial suit filed by Fox, the network claims Dish's Hopper -- which lets users...

Mark Zuckerberg's Wedding: What Green Day's Singer Performed
Thursday, May 24, 2012 7:03 PM
If you got married the day after your company went public and was valued at over $100 billion, wouldn't you want the frontman of your favorite band to entertain guests at your wedding? Billie Joe Armstrong, the lead singer of pop punk band Green...

Obama Answers Twitter Questions Himself
Thursday, May 24, 2012 6:39 PM
President Barack Obama is no stranger to Twitter; he held his first Town Hall on the microblogging network, at the White House, complete with Master of Ceremonies Jack Dorsey, just under a year ago. But that was easy -- Obama got as much time and...

5 Affordable Ways to Make Your Appliances Smarter
Thursday, May 24, 2012 6:04 PM
Connecting your home to the Internet doesn't necessarily involve purchasing new, expensive appliances and gadgets. A growing handful of startups are creating affordable connected sensors that have unusual, useful applications. They can, for...

SpaceX Tweets Historic Flight to International Space Station [PICS]
Thursday, May 24, 2012 5:28 PM
It's been two days since private spaceflight company SpaceX launched its Dragon capsule on its mission to dock with the International Space Station -- and though the mission isn't complete, the company has already tweeted plenty of dramatic...

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