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Facebook: Social Reader Usage May Be Down, But Engagement Is Up

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Wednesday, May 09, 2012
Atlantic Media to Launch Free Digital Business Publication, 'Quartz'
10 Things You Didn't Know About Klout
Comedian Jim Breuer Will Talk Standup and Coffee in Reddit Q&A

Facebook: Social Reader Usage May Be Down, But Engagement Is Up
Tuesday, May 08, 2012 9:10 PMLauren Indvik
The media, forever a navel-gazing industry, worked itself into a fever earlier this week after evidence emerged that usage of Facebook's social reader apps is declining. In an article designed to further dramatize The Washington Post's recent...

Tweets From the Beard of Steve Jobs' Favorite Adman Become a Book
Tuesday, May 08, 2012 8:37 PMTodd Wasserman
Since 2009, ad industry execs in the know have figured out where to find pearls of wisdom on creativity, how to deal with clients and, of course, life itself. Lee Clow's Beard. The legendary TBWA\Chiat\Day adman behind Apple's "1984" TV spot...

Advocacy groups asks 'Why Kardashians?' on Twitter
Tuesday, May 08, 2012 7:35 PMSonia Paul
President Barack Obama's joke at the recent White House Correspondents' Dinner -- "Why am I telling knock-knock jokes to Kim Kardashian? What is she famous for, anyway?" -- had many people laughing. Now, a social activist group is using the...

How to Optimize Your Headlines for Google and Humans
Tuesday, May 08, 2012 6:10 PMJonathan Rick
Why do search engines always rank certain websites so highly? Sure, their content might be great, but their search engine optimization is definitely awesome. Indeed, for many sites, the search-engine spiders that crawl the web deliver a third or...

Atlantic Media to Launch Free Digital Business Publication, 'Quartz'
Tuesday, May 08, 2012 1:35 PMLauren Indvik
Atlantic Media announced the name of its forthcoming digital-only business news publication, Quartz, Tuesday. Quartz is the first publication in the business category designed to be consumed largely via tablets, smartphones and the web, competing...

10 Things You Didn't Know About Klout
Tuesday, May 08, 2012 12:28 PMMark Schaefer
Love it or hate it, Klout and the social-scoring trend are hot. And there's a lot that's still unknown about the company that Fast Company just recognized as one of the most innovative in the world. While researching and writing my book on Klout,...

Comedian Jim Breuer Will Talk Standup and Coffee in Reddit Q&A
Tuesday, May 08, 2012 11:58 AMChristine Erickson
How many cups of coffee can a person consume without facing lethal consequences? Competitive eating champion Takeru Kobayashi wants to find out in Eight O'Clock Coffee's web video. The coffee company invited Kobayashi -- along with comedian and...

The Rise of the Mommy Blogger [INFOGRAPHIC]
Tuesday, May 08, 2012 11:31 AMSam Laird
The mommy blogger has been around for several years now, but did you know the army of chatty, tech-savvy mothers was this large -- and monied? 14% of all American mothers with at least one child in their household blog about parenting or turn to...

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