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Pirating Android Apps - What You Should Know

If you are reading this post then you likely have questions about getting free premium apps for your Android device. The first thing you need to know is that an app is essentially a javascript application, meaning it is very simple to decompile. This simplicity also makes it extremely easy for someone to ad a few simple lines of code that steal information from your device.

There really is know way to know exactly what may have changed, but know that someone had to change something in the code in order to circumvent DRM protections.

For these reasons I highly recommend that you do NOT attempt to pirate apps for your android device. You are putting not only your personal information at risk, but that of your contacts as well. You can almost guarantee yourself and your contacts a boatload of extra spam, as email addresses are most commonly the items stolen.

Just do a little extra searching for a free app, the ads typically use a very small amount of data, and are not too intrusive for the most part.

If you are using a tablet which does not have access to the market, try Getjar.com, as it has plenty of free options that are very simple to install.

Best SNES Emulator for Android Phones

There is a huge selection of emulator apps on the Android Market, many of which are not free.  This can make it difficult to determine which would be best for you.  You must also realize that in most cases there is likely to be an issue with certain games. Some will work better than others.

Many of the paid emulator apps will also have a free or lite version which only lacks certain features or may contain ads. Some of the features left out are the ability to save the game state, or use game genie/gameshark codes. This is a great way to try out an emulator before making a purchase.

If you are like me and are simply getting an emulator for the old school novelty, then paying for an app you might hardly ever use just isn't really an option, you should try out SNES A.D. by Appbrain. This is a 100% free app that includes all of the premium features.

Remember that you will still need to obtain ROMS, which is legal as long as you own a physical copy of the cartridge in its original form.  These can easily be found at Coolrom.com. 

SNES A.D. features
  • Game Genie and Gameshark codes
  • Touch Screen Support-Nice virtual, transparent on screen keypad which is easily customizable.
  • Hardware Mapping- Useful for customizing games to work well on your phones keyboard
  • Save Game State-This is like a super save, it does not just save your progress but saves the game exactly as is. This way you can always come back exactly where you left off. 
  • Uses only a small, simple ad in the settings screen
  • Sound plays better than most other SNES emulator apps, with very little crackle.
Enjoy your old school SNES emulator!

Reach and Frequency: SEO Secret to Brand Building on Google?

For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when SEO efforts were measured by a ranking report, alone. That is to say, you might pick your top 50 keywords, dump these into a rank checker, run a report monthly, and determine whether these 50 keywords moved up successfully or fell in the search rankings.

SEO Evolution

We evolved. We:
  • Incorporated reports on link building efforts.
  • Started to incorporate increases in natural/organic search traffic from our web analytics reports.
  • Started breaking out branded versus non-branded keyword traffic.
  • Started looking at conversion rates (what percentage of our organic search visitors were completing lead forms and/or buying products from our site).
  • Incorporated call-tracking and looked at conversion path, to include multi-channel conversion tracking.

What’s Next?

As someone who came into the SEO/digital marketing space from a traditional marketing background (radio/television/print), it’s fun to think about where we’re heading next.
It’s been my belief, since Google’s Vince update of February 2009, that Google was going to begin to figure out how to fix the “cesspool” of search results (as Google’s Eric Schmidt called it) by placing heavy emphasis on “brand”. How, then, does one build a brand in today’s digital marketing marketplace?
Back in the day, building a brand came down to a formula I learned while studying advertising:
Reach (number of people who received your message) X Frequency (number of times those people received/were exposed to your message) = Gross Rating Points (GRPs), or otherwise the “effectiveness”/value of the marketing campaign.
Has the practice of SEO evolved to the point where we need to start looking at reach and frequency, again?

Reach & Frequency is Dead, Long Live Reach & Frequency!

There are many who have said that reach and frequency is an outdated measurement of marketing success. Until recently, I was one of them.
Google AdWords used to promote reach and frequency metrics for CPM-based ad buys. As my colleague Josh McCoy will often say, if Google’s reporting on it, chances are it means “something” in their algorithm.
Well, Google is reporting on it:
Perhaps we’re evolving to a point where we should consider reach and frequency metrics – not as a replacement, but as an additional metric to show value of our SEO efforts.

Brand Building & Measuring Modern SEO Success

Today’s SEO incorporates many methods of creating and promoting content. Some content is
  • Video – perhaps views on YouTube is an SEO metric? 
  • PR/public relations – should we incorporate number of mentions in the press? We certainly try to measure the backlinks produced from such efforts. 
  • Blog content that goes viral. 
  • Infographics.
There are loads of tools available to SEOs nowadays to help to measure “success”, but I don’t think we’ve gotten to the point where there is a super-tool that can bring all of this together (if you guys know of one, I want you to comment below so that I can check it out).
When we develop an infographic, and promote it through social channels, if it’s done well, we can earn quite a few good links. Aside from the links, there are some instances in which the link was removed, but the brand value of the infographic can remain.
If you’re exposing your brand to a mass audience, there must be some (SEO?) value in that, right? It’s building your brand.
I believe that SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of “success” for SEO. If you can build the brand, shouldn’t it help natural search engine rankings?
If more people are searching for your company’s name, because you’ve created great content, promoted it, earned links/mentions/retweets, etc., shouldn’t that help SEO? Should SEO be given any credit for an increase in branded searches, or even increases in direct traffic?

What Was (is?) Old is New Again?

Perhaps we’re evolving toward a model that factors reach and frequency. If we can compile all of the information on exposure of the brand and how these efforts lead to higher rankings and/or more traffic (organic/direct or otherwise) and how – through multi-channel analysis – these efforts are leading to conversions, then perhaps we'll help position SEO as more than “just” a direct response marketing effort?

Twitter Planning To Roll Out New Brand Specific Pages Soon

Via SimplyZesty:
Shortly after rumours circulated about Facebook’s introduction of Timeline brand pages at the end of the month, Twitter’s equivalent, which was revealed during the site’s redesign back in December, is rumoured to be appearing over the next few days.
Business Insider are reporting that the company will be introducing these pages sometime shortly after February 1st.  The brand pages will be similar to Facebook’s Timeline and Google+’s brand pages, borrowing qualities from each, and will include e-commerce features which will be integrated into these pages.
The aim is to turn these pages into something more than just a stream for a particular brand. Business Insider quote a source who says that the new pages “will give brands the ability to build platforms on their pages that could include iFrame environments, allowing users to play games or shop on a brand’s site without actually leaving the Twitter environment”.
The pages are expected to be similar to the enhanced pages Twitter allowed a few brands such as McDonalds (pictured) and Coca-Cola to play around with. What these new pages mean is that Twitter are trying to become a more viable company by giving brands a special presence on their pages, and a step towards making the company profitable.
How exactly this will work is unknown but since e-commerce will play a part, a system where Twitter receive taking a small percentage of any transactions made through the site, similar to Apple’s deal at the app store, could be a possibility. However, the small problem is that not everyone uses the main Twitter site, instead either using a third-party app or accessing it via mobile.
These brand pages have been around for a while so Twitter have had a fair amount of time to iron out any flaws or problems they may present, so brands can certainly expect these features to be rolled out sooner rather than later.

INFOGRAPHIC: Is Pinterest The Next Social Commerce Game Changer?

Published by Monetate :
Social Networking websites continue to drive a growing share of referral traffic. Although Google+ has garnered a lot of attention recently, another new player has entered the game and could be appearing in your website referral traffic reports. Here is how Pinterest is reshaping social commerce for online retailers.


The Best Task Killer for Android

While there are many choices available in the Android Market, there is one that in my opinion outshines all the rest. Super Task Killer FREE by NQ Mobile (Netquin Mobile Inc.) seems to be the most efficient out of all which I have tested.  It includes a simple 1x1 widget which is easy to fit on you home screen, and kills apps with a simple tap, and will flash a notification screen giving you a report on the amount of memory available.

There are times that you may have to press the widget more than once to kill everything, but typically this is not nessacary.

As with all task killers, you can expect certain applications to restart automatically, as they are required for your android device to function normally.  This is best used after running several third party apps, such as StumbleUpon or a Craigslist browser since they will likely stay running in the background.

Android has SIRI like features, almost

With Apple's release of SIRI, there has been a tremendous increase in demand for a similar Android application. In response, a number of developers have begun trying to cash in on this latest trend. What most users seeking these apps fail to realize, is that android has a great many of these features built right in.

Voice Dialer
Android's voice dialer has the ability to open any app simply by saying open "application".  There are limitations to this feature, and the phone will not yet speak back to you. It will always followup with a prompt asking you to confirm the specified action, which leaves us lacking true "hands free" operation.

Voice Search by Google
Believe it or not, this feature can be used to send text messages, although it still requires a bit of on screen interaction to get it right.

You can activate the Voice Search and say send text "whatever message you want here" and it will open a slightly different messaging window with the text already entered. You still have to also either click on the proper field, or manually select a contact, but this is a start.

LG Optimus Net Dual P698 – A Review and Price Specification

LG Optimus Net Dual P698 – A Review and Price Specification
LG Optimus Net Dual P698 is a dual sim Android smartphone.  It has 3.2 inch capacitive touch screen and measures 59 x 114 x 12.1 mm and has a weight of 124.6 grams.  Optimus Net Dual P698 is powered by 800 MHz processor and 512 MB of RAM.  This Android dual sim phone from LG has 3 MP camera and connectivity options of 3G, Wifi, USB, Bluetooth, GPRS and EDGE. As this LG dual sim phone runs on Android 2.3 Gingerbread OS, Net Dual P698 is Tethering enabled. This phone also be used as WiFi hotspot.
LG Optimus Net Dual P698 – A Review and Price Specification 

Features of  LG Optimus Net Dual P698:
ü  Android v2.3 (Gingerbread) OS
ü  3 MP Primary Camera with 4X digital zoom
ü  Dual Standby SIM (GSM + GSM)
ü  3.2-inch TFT Capacitive Touchscreen
ü  800 MHz Processor and 512 MB RAM
ü  Wi-Fi Enabled
ü  Expandable Storage Capacity upto 32 GB
ü  USB tethering and WiFi Hotspot.

Pros and Cons of LG Optimus Net Dual P698:

Pros of Optimus Net Dual P698:
ü  Dual sim with Dual standby Android OS.
ü  Good connectivity options
ü  Good camera
Cons of Optimus Net Dual P698:
  • Low battery life.
  • No Front camera

LG Optimus Net Dual P698 Specification:
ü  Operating Freq:GSM – 850, 900, 1800, 1900; UMTS – 2100
ü  OS:Android v2.3 (Gingerbread)
ü  Java:No
ü  Processor:800 MHz
ü  RAM:512MB
ü  SIM:Dual SIM, GSM + GSM (Dual Standby)
ü  Display: 3.2 inch capacitive touch screen
ü  Screen Resolution:HVGA, 480 x 320 Pixels
ü  Primary Camera: Yes, 3 Megapixel
ü  Secondary Camera: No
ü  Video Recording:Yes, 640 x 480
ü  Zoom:4X Digital Zoom
ü  Camera Features:Geo-tagging, Auto Focus
ü  Dimensions:59 x 114 x 12.1 mm
ü  Weight:124.6 g
ü  Type:Li-Ion, 1500 mAh
ü  GPRS:Yes
ü  Edge:Yes
ü  3G:Yes
ü  Wifi:Yes, 802.11 b/g/n
ü  USB connectivity:Yes, micro USB, v2
ü  Tethering:USB, Wi-fi Hotspot
ü  GPS Support:Yes, A-GPS with Google Maps
ü  Bluetooth:Yes, v3, Supported Profiles (EDR)
ü  Audio Jack:3.5 mm
ü  DLNA:Yes
ü  FM:Yes
ü  Ringtone:MP3, WAV
ü  Music Player:Yes, Supports MP3, eAAC+, WAV
ü  Video Player:Yes, Supports MP4, H.263, H.264

Cost of LG Optimus Net Dual P698: LG Optimus Net Dual P698 price in India is 10,499 (Flipcart price).

1.5 Billion S40 Phones Sold- Nokia

1.5 Billion S40 Phones Sold-  Nokia
It’s a mobile operating system built by Nokia mobiles for its feature phones back in 1999, and first appeared on the 7110. Well, apparently a lady over in São Paulo, Brazil has today purchased the 1.5 billionth phone running the operating system in the form of the Nokia mobiles Asha 303. Nokia mobiles is calling it “one of the most significant milestones” in company history.

According to Nokia mobiles’s estimations, approximately 675 million people in the world are using phones running S40. As far as sales go, a dozen S40 phones are sold each second.

1.5 Billion S40 Phones Sold-  Nokia

But that’s enough about the past. Nokia mobiles’s focus is now on its partnership with Microsoft, and according to Bloomberg, the Finnish company likely sold around 1 million units from its Lumia line since its debut. After losing $19 billion in market value over the course of 2011, the Lumia line is Nokia mobiles’s greatest chance of rebuilding itself and reassuring investors.

Luckily, a number of different research firms seem to agree that the Windows Phone OS will surpass iOS in the next three years.

- British Broadcasting Channel

INFOGRAPHIC: Klout Score vs. Retweets

Published by ooomf at Visual.ly: 
Check this Infographic designed and published by Ooonf showing your Klout Score vs. number of your tweets retweeted.


5 Ways to Manage Your Social Influence

By Corey Ellis at Chase Web Solutions: 
PR is no longer just a one way direction of business image information – social media has turned  main street into a multi-lane highway in which information travels back and forth at radical speeds. Conversations are generated at the click of the response button and the public itself is now a primary part of public relations activities.

The conversation is public relations

So in essence, we the public are now a big part of corporate public relations. Publicity is no longer something that is generated by the company or its PR department itself; it is often in the hands of the people and customers who are only speaking their opinions. From blogs to comments, just a few lines of text and a picture will play a big part in a company’s image.
This applies to your strategic alliances, too.  You are “built by association.”   So, how do you get known as a “good” thing?  How DO YOU create buzz?

#1. Have a valid place in the conversation
Consumers talk about brands every day. While it may not be the first place they look, eventually consumers visit a brand or manufacturer’s web site to find information about a product. Be sure to offer information that answers questions.

#2. Use your voice and have an opinion
Think about “voice.” How does your voice tie in with your conventional advertising? What are you doing and saying on the website? Are you reflecting your brand’s personality across your entire communications strategy? Listen to what people are saying about you, and have an opinion.

#3. Be relevant
Understand what’s important to consumers as they talk about your product. Then be relevant when responding to their needs.

#4. Be responsible
You can have all kinds of modes of communication with people, but they’ll only appreciate it if you’re up front about who you are. Be responsible about your identity.

#5. Remember that it’s a social interaction
Always keep in mind that when people make a decision about something, it very seldom happens in isolation.

The image you want- the image they create

So what can you do to make the move towards benefiting from social media public relations?
For starters, make sure that you have pages on popular social media sites such as Twitter, Facebook, and Google+, and be sure that these pages are well-maintained. No one wants to “not be heard” so make sure that if some is talking to you- talk back. The worst thing you can do is leave a page to the unguided hands of the public.
Because our everyday customer now has the ability to publish with the power to change the image of your company, presenting an image to the public that influences them towards positive action is the next step in the public relations world. Things are changing, but they change to make us better and help our audience to help us right back.

Corey Ellis is the Founder of Chase Web Solutions and an SEO Consultant in Raleigh, NC. Follow him on Twitter @chasewebsites

Twitter uncloaks a year's worth of DMCA takedown notices, 4,410 in all

By at Ars Technica:
On almost any given day, Twitter receives a handful of requests to delete tweets that link to pirated versions of copyrighted content—and quickly complies by erasing the offending tweets from its site.
That fact itself is probably unsurprising to people familiar with the Digital Millennium Copyright Act (DMCA) takedown process, which gives sites like Twitter a "safe harbor" against lawsuits related to user behavior and uploads—so long as the sites don't knowingly tolerate pirated material or links to such material.
But Twitter has taken the unusual step of making DMCA takedown notices public, in partnership with Chilling Effects, a project of the Electronic Frontier Foundation and several universities. The site shows 4,410 cease and desist notices dating back to November 2010. While most of 2011 shows daily or near-daily activity, there is just one notice in January 2012, suggesting either that Twitter is suddenly receiving fewer DMCA takedown notices or that the database is not quite up to date. (If we find out from Twitter or Chilling Effects, we'll update the story.)
Scrolling through recent takedown notices, you'll see names like Magnolia Pictures, Simon and Schuster, Warner Music Group, Universal Music Group, among those of many other media companies. A typical takedown notice contains links to tweets that in turn link to websites where pirated versions of copyrighted material is distributed. Attempting to locate the actual tweet from the notice invariably leads to a Twitter.com error page saying "Sorry, that page doesn't exist!" Movies, music, footage of cricket matches and stolen photographs of an actress in states of undress have all inspired DMCA notices.
Twitter was already submitting data to Chilling Effects prior to this week, but this latest iteration makes it easier for users to locate Twitter-specific takedown notices. If you search the Chilling Effects site, you can also find many thousands of DMCA notices issued to Google, but Facebook has kept its own notices private.

Twitter's censorship process accompanied by greater transparency

Twitter's history of deleting tweets to gain safe harbor under the DMCA illustrates that it's not strictly an anything-goes platform, but Twitter says it at least wants to make the deletion process transparent. "One of our core values as a company is to defend and respect each user’s voice," Twitter said. "We try to keep content up wherever and whenever we can, and we will be transparent with users when we can't. The Tweets must continue to flow."
Twitter's expanded partnership with Chilling Effects was announced along with Twitter's new program to censor tweets on a country-by-country basis.
"As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression," Twitter said yesterday. "Until now, the only way we could take account of those countries’ limits was to remove content globally. Starting today, we give ourselves the ability to reactively withhold content from users in a specific country—while keeping it available in the rest of the world."
Twitter's new policy has been criticized for allowing censorship, but EFF Legal Director Cindy Cohn tells us it is actually a positive step that will lead to less censorship. Blocking tweets in only certain countries is better than deleting them worldwide, she said. "I think the proper target of people's outrage ought to be the countries that do the censoring," she said. Even in countries subject to Twitter's nation-specific blocks, users can likely circumvent the blocking by using Tor anonymizing software, she said.
Twitter hasn't yet used its new ability, but said "when we are required to withhold a Tweet in a specific country, we will attempt to let the user know, and we will clearly mark when the content has been withheld." Deleting tweets is nothing new. What is new is Twitter's ability to prevent people in only one country from seeing specific tweets.
Chilling Effects is designed to inform people about their online rights and help them navigate a legal process that the groups behind the site believe has a "chilling effect" on legitimate Internet activity. "Anecdotal evidence suggests that some individuals and corporations are using intellectual property and other laws to silence other online users. Chilling Effects encourages respect for intellectual property law, while frowning on its misuse to 'chill' legitimate activity," the group says on its website. (One porn site and copyright holder, by the way, made the interesting argument in 2010 that publishing certain takedown notices on Chilling Effects was itself a copyright violation, because the notices contained copyrighted images.)
It is clear that many of the Twitter takedown notices are aimed at bot-like accounts that continue to link to pirated material even after specific takedown requests are granted. Others are just casual Twitter users, including one who complained about the DMCA after one of her tweets was deleted because of a link she posted to the Pirate Bay.
The tweet in question linked to a piece of sheet music that costs $105, and the takedown notice sent to Twitter reads: "We ask that the Twitter public not be encouraged to visit infringing sites. Kindly remove this tweet. We have contacted piratebay.com as well."
Twitter has a page for reporting copyright infringement available for copyright owners and authorized representatives of copyright owners. It also contacts Twitter users after complaints are filed. "If we remove or restrict access to user content in response to a notice of alleged infringement, Twitter will make a good faith effort to contact the affected account holder with information concerning the removal or restriction of access, along with instructions for filing a counter-notification," Twitter says in its copyright and DMCA policy.
Twitter users targeted by DMCA takedowns can file counter-notices by responding to Twitter's e-mail notification. Counter-notices are forwarded to the copyright holder who issued the takedown request. If the copyright holder does not respond within 10 days, Twitter may re-publish the deleted tweet. But within the 10-day period, the rights-holder can seek "a court order to prevent further infringement of the material at issue," Twitter says.

Facebook May Register For IPO As Early As Wednesday

Posted by Jackie Cohen at AllFacebook:
Facebook may submit paperwork as early as Wednesday to register for an IPO (initial public offering) that could be the largest of all time and make the social network one of the world’s most valuable companies.
The rumor first appeared in The Wall Street Journal, which said that Morgan Stanley might lead the underwriting, and that Goldman Sachs might play a major role.
The Journal puts the IPO valuation in the range of $75 billion to $100 billion, the lower end of which was the outcome of the last SharesPost auction, which closed at $34 per share one week ago.
Assuming the number of outstanding shares remains at 2.35 billion, Facebook’s current value is $79.9 billion.

Read The Full Artcle Here

INFOGRAPHIC: How To Increase Clicks On Your Tweets

Via SocialMouths:
If you are an entrepreneur using Twitter as part of the marketing strategy for your business or you are a blogger trying to improve your traffic, one of the most important metrics you look at is how many clicks your tweets are getting, specially when those tweets are containing links to your own site.
The formula here compares the number of clicks against the number of followers in a Twitter account at the moment of that tweet to calculate CTR (Click-through Rate).

With this formula, you'll be able to look at which tweets perform better depending on:
  • The length of the tweet
  • Where you position the link
  • The frequency of your tweets
  • Some of the most common terms used
  • and when we tweet

This infographic is from Dan Zarrella.


Saudi Prince Goes On The Record About $300M Twitter Investment [VIDEO]

By Lauren Dugan at Media Bistro:
Late last year, Prince Alwaleed bin Talal, the Saudi Arabian businessman and the founder and CEO of Kingdom Holding, invested $300 million in Twitter. And he spoke to CNN this week about why he chose Twitter to add to his growing portfolio of tech companies.

As Alwaleed explains to CNN, he’s not new to the tech scene. his company was an early investor in Apple, Amazon and eBay, among other top tech companies.
He says that Kingdom Holding chose Twitter because they believe it will be around for the long-haul:
“We don’t believe we came in at the early stage, but clearly we don’t believe we came in at the plateau stage. We see that this company’s viability and its continuity and its resilience will be there in the decades to come, and that’s why we proposed to be an investor…”
Alwaleed was also asked about any possible political motivation for owning a large chunk of Twitter, given that it was instrumental in the Arab Spring uprisings. However, he responded that this was a purely economical investment, with no political intentions.
Prince Alwaleed also addresses whether he still feels comfortable with such a large stake in Apple now that Steve Jobs has passed away, whether News Corp should become less of a family company, and a new news channel that he has planned. You can check out CNN’s interview with Prince Alwaleed below:

Spotify now has over three million paying subscribers

By Sam Byford at The Verge: 
The debate goes on as to how good subscription-based streaming services are for the music industry, but it's clear that adoption is on the rise. While Spotify revealed that it had reached two and a half million paying subscribers at the end of 2011, it's already hit the three million milestone before January is out. That's three million people making monthly payments of either $4.99 / €4.99 / £4.99 for ad-free listening, or $9.99 / €9.99 / £9.99 for mobile streaming — over 20 percent of the service's active user base. Of course, the most potentially significant driver of Spotify's growth is its recent launch in the US, along with its integration into Facebook, and managing director Ken Parks told the Financial Times that the plan is to keep expanding into new markets.

It's Time To Stop Ignoring LinkedIn Company Pages

By Harry Hoover  at SocialFresh:
LinkedIn Marketing seems to be an afterthought among the other high profile social networks like Facebook, Twitter and Google+.
But there are some good reasons that your company should set up – and keep current – your own free LinkedIn Company Pages.
LinkedIn calls the Company Page a company’s profile of record AND a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials.
It’s essentially a LinkedIn profile for a company.

Why Does Your Company Need One?

Think of it this way, the Company Page helps humanize your organization.
It allows the page visitor to look behind the curtain, to learn about the people behind your brand.  In fact, you already may have a default page automatically generated by LinkedIn. If your employees have LinkedIn profiles using email addresses from your company domain, chances are you have a Company Page.
How do you find out if you already have one?
Use this LinkedIn company search.

LinkedIn Company Page Benefits

The LinkedIn Company Page can be a potent force to help you build your brand with a professional audience. It’s your hub on LinkedIn that allows you to:
  1. Build credibility
  2. Bring your brand to life
  3. Activate your employees and customers as brand ambassadors
  4. Boost your recruiting efforts
  5. Share customer recommendations and testimonials
  6. Update followers about corporate happenings
  7. Promote your products, services and corporate content
  8. Measure engagement
Convinced you need a LinkedIn Company Page?
Well, let’s take a look at the features and how to set up one.


There are four tabs – three public – on your Company Page.
The overview tab gives you an opportunity to introduce people to the human side of your company. Visitors to the overview see your blog posts, Twitter feed and who in their network works at your company.
The career tab offers you a great opportunity to promote your job openings to the 120 million users currently signed up on LinkedIn. If you upgrade from the free page, you  are able to deliver much more content about jobs, your brand and your employees.
The products and services tab is a powerful feature, allowing you to promote your most important or newest products and services. Additionally, customer recommendations and testimonials about your products appear here, too. So, it’s a good way to virally spread the word about what your company does well.
Finally, we have the private analytics tab.  It is visible only to you and designated page administrators. Here you can see your page views and unique visitors benchmarked against similar companies.

Build Your Page

Now, let’s build out our Company Page. You can start here, if you didn’t find a page in the aforementioned Company Page search.
Gather up all the information you’ll need before you start filling out the profile. This includes:
  • An email address in your personal profile that is linked to your company domain
  • Your company name (be sure to use exactly the same company name as the one listed in your personal profile. For example, My Creative Team and My Creative Team LLC would be seen as two different companies.)
  • Names of page administrators
  • Logo
  • Corporate information such as:
    • A minimum of 250 characters describing your company
    • A list of specialties – keywords and phrases describing your product/service strengths
    • Blog RSS feed and Twitter account
    • Company size/type
    • Web URL – allows you to list your website or blog domain
    • Industry, operating status, year founded
    • Products or services, as well as people who would provide recommendations or testimonials
Fill out the Company Page profile as completely as possible, and once this is done click “Publish.” After the page is published you will be able to add careers, as well as edit your products and services tab.
Now, you are ready to promote and activate your page.  More on that and a look at some companies using pages effectively in our next installment.

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